Why Your Business Needs a Blog (And What to Write About)

Introduction: Blogging Ain’t Dead, It Just Grew Up

Once upon a time, blogging was the realm of teenagers documenting their daily angst and hobbyists sharing their love for obscure movie trivia (guilty as charged). Fast forward to today, and blogging is one of the most powerful tools a business can use to establish authority, attract customers, and boost SEO.

Think blogging is outdated? Think again. The80sand90s.com, for example, racks up thousands of page views per month, and guess where most of that traffic comes from? That’s right. The blog! And it’s not just us. Olympic Elevator Company has seen a rise in site traffic since Fervorfish revived its blog with helpful and entertaining content. Turns out, people love reading about elevators when you make it fun (who knew?).

So, why does your business need a blog? Let’s break it down.

Reason #1: Google Loves Fresh Content (And So Do People)

Think of Google like a librarian that always wants to recommend the best, most up-to-date books. If your website hasn’t been updated since the last season of Game of Thrones, Google starts ignoring you. But a regularly updated blog? That’s fresh content, baby!

Every blog post you publish is another indexed page on your site, which means more opportunities to rank in search results. And if you optimize your posts properly (without stuffing them with keywords like a Thanksgiving turkey), you’ll start attracting organic traffic that actually converts.

Reason #2: Establish Yourself as an Authority (And Not Just Another Sales Machine)

Nobody likes the guy at the party who only talks about himself. The same goes for businesses. If your website is just a glorified sales brochure, people will leave faster than they did during Cats: The Movie.

A blog allows you to share valuable insights, answer common questions, and prove you actually know what you’re talking about. Whether you’re in digital media, elevators, or artisanal pickles, consistently publishing well-researched, engaging content makes you the go-to expert in your field. And when customers trust you, they buy from you. Simple math.

Reason #3: Blogs Keep Visitors on Your Site Longer (And That’s Good for Business)

Think of your website like a fancy restaurant. If someone walks in, takes one look at the menu, and leaves, that’s bad. But if they sit down, order an appetizer, enjoy the main course, and stick around for dessert, you’ve won them over.

A blog gives visitors a reason to stay. They might come for one post and then click on another, and another, and, before they know it, they’re five deep in your content, seriously considering doing business with you. The longer they stay, the more likely they are to trust your brand and take action.

Reason #4: A Blog Fuels Your Other Marketing Channels

A well-maintained blog isn’t just for your website. It’s content gold. Every post can be repurposed into social media snippets, email newsletters, YouTube scripts, and even podcast topics. That’s a lot of mileage from one blog post.

Take The80sand90s.com, for example. A blog post about a forgotten 90s movie can turn into a podcast episode, an Instagram post, and a deep-dive video for our Overlooked YouTube channel. This kind of cross-promotion keeps audiences engaged across multiple platforms without having to reinvent the wheel every time.

What Should You Write About? (A.K.A. The Part You’ve Been Waiting For)

So you’re convinced you need a blog, but now you’re staring at a blank screen wondering what the heck to write. Fear not! Here are some foolproof content ideas to get you started:

Answer Common Questions

Every industry has frequently asked questions. Answering them in blog posts positions you as an expert while attracting people searching for those exact questions.

Example: “What Does Elevator Modernization Include?” (Olympic Elevator Company has already answered this—and people are clicking!)

Share Industry Insights and Trends

No matter what industry you’re in, things are always changing. Share your thoughts on the latest developments, and your audience will start seeing you as a thought leader.

Example: “From Late-Night TV to Podcast Mics: How Famous Folks Are Connecting with Niche Audiences”. This Pod Chums blog post covers how celebrities and other influential and powerful people are guesting on podcasts to get their message out.

Tell Behind-the-Scenes Stories

People love stories. Share how your company started, what goes into your process, or a cool project you worked on.

Example: “10 Foods and Beverages Introduced in the 1980s (We Still Eat and Drink Today)”. In this listicle blog post, we share pictures and experiences as Milo and Jamie actually take a shopping trip to purchase the items, take them home, and try them all. This is also a good example of repurposing the blog into a video.

Teach Something Useful

Educational content is a traffic magnet. Create tutorials, how-tos, or step-by-step guides that genuinely help your audience.

Example: “Using a Press Release to Promote a Show or Season”. This is one among many useful blog posts for Pod Chums members only.

Entertain Your Audience

Not everything has to be serious. A funny or quirky take on your industry can set you apart from the competition.

Example: “15 Elevator Scenes in Classic Movies”. Elevators are anything but boring.

But What If You Hate Writing? (Or Just Don’t Have Time?)

Look, not everyone enjoys writing, and running a business is already a full-time job. That’s where Fervorfish Digital Media comes in. We can handle the heavy lifting, crafting compelling blog content that gets results while you focus on what you do best.

Want to see the impact of a good blog in action? Just ask Olympic Elevator Company. They’re getting hits from posts that educate and entertain. Or take a look at the80sand90s.com, where thousands of nostalgia lovers flock to our blog every month.

Conclusion: Start Blogging, Start Winning

A blog isn’t just a nice-to-have. It’s a business asset. It boosts SEO, builds authority, keeps visitors engaged, and fuels your entire marketing strategy. The best time to start was yesterday. The second-best time is right now.

Not sure where to start? We can help. Contact Fervorfish Digital Media, and let’s turn your blog into a traffic-generating, customer-converting powerhouse. Just don’t expect us to write about your childhood diary. We’ll leave that to the teenagers.

Happy blogging!