Why You Should Turn Your Blog Posts and Articles into Videos
In the fast-paced world of digital content, staying ahead of the curve means exploring creative ways to amplify your message. If you're already blogging or writing articles to engage your audience, it’s time to consider adding video into the mix. Turning your blog posts into videos isn’t just a trendy idea. It’s a strategic move that can elevate your content game, broaden your audience, and create more value for your readers.
At Fervorfish, we’ve seen firsthand how transforming written content into engaging videos can work wonders. On our YouTube channel, The 80s and 90s Overlooked, some of our highest-performing videos are directly based on popular articles from our retro-nostalgia website, the80sand90s.com. The overlap between platforms has not only strengthened our community but also helped us reach new audiences who prefer consuming content in video format. Here’s why you should do the same for your content.
Expand Your Audience Reach
Not everyone consumes content in the same way. Some people prefer to read, while others are visual or auditory learners who gravitate toward videos. By converting your blog posts into videos, you’re tapping into an audience that might never have discovered your content otherwise. Video platforms like YouTube are global search engines in their own right, with billions of users every month looking for answers, entertainment, and information.
Your videos can act as a gateway to your blog, bringing in viewers who might not have otherwise landed on your website. Once they’ve engaged with your video, they’re more likely to explore your other offerings, including your blog and related services.
“Sit Ubu Sit - Ubu Productions” - This popular video is a reading from one of our most popular pages, which happens to be a web copy of our newsletter.
Boost Engagement and Dwell Time
Embedding a video into your blog post not only makes your content more dynamic but also keeps visitors on your page longer. This metric, often referred to as "dwell time," is crucial for SEO. When people spend more time engaging with your content, search engines interpret it as a sign that your content is valuable and relevant.
And let’s not overlook Google’s ownership of YouTube. Including a YouTube video on your blog post can signal to Google that your page is multimedia-rich, potentially giving it a slight edge in search rankings. The longer readers stay to watch your embedded video, the better your blog’s performance metrics look overall.
“Top Five 1980s Television Helicopters” - Lists are great for both blog posts and videos. Combine both for maximum impact! the80sand90s.com/articles/top-five-1980s-television-helicopters
Repurpose and Maximize Content Value
You’ve already put in the effort to research, write, and publish your blog post. Why not maximize its value by repurposing it into a video? With a solid blog as your script foundation, you can create a video that conveys the same message in a fresh and engaging way. Add visuals, music, and voiceovers, and suddenly your words have a new life.
This approach ensures that your time and effort go further. One piece of content becomes a multi-platform asset, ready to be shared on YouTube, social media, or even as part of a webinar or presentation.
“Peg Legs Pants” - Did you know YouTube is the second largest search engine? This video is often searched for its retro fashion content, introducing our site to a new audience. the80sand90s.com/articles/peg-legs
Strengthen Your Brand Personality
Video adds a personal touch that’s hard to achieve with text alone. Seeing your face, hearing your voice, and observing your enthusiasm brings your brand to life. It helps build trust and creates a stronger connection with your audience. Whether you’re narrating the content yourself or using visuals to tell the story, videos create an emotional resonance that text alone can’t always achieve.
“10 Foods and Beverages Introduced in the 1980s (We Still Eat and Drink Today)” - Showing your images and words on an article is great, but seeing your faces and voices is that much better. the80sand90s.com/articles/1980s-foods
Drive More Traffic and Shares
Video is inherently shareable. People are more likely to share a compelling video than a text article because videos are easier to consume on the go. A well-crafted video can boost traffic to your website, especially when shared across social media platforms. Add a strong call-to-action directing viewers to your blog, and you’ve got a win-win.
“The Joy of Creating the Perfect Mixtape” - Original videos embedded in your blogs or article provide more engagement. the80sand90s.com/articles/mixtape
Fervorfish Can Help You Make the Leap
Turning your blog posts and articles into videos is a game-changing strategy, and we’re here to help you make it happen. At Fervorfish, our video services are designed to bring your written content to life with high-quality production that captures your message and engages your audience. From scripting to editing, we’ll handle the heavy lifting so you can focus on creating content that matters.
Don’t let your best blog posts stop at the written word. Take them further with the power of video, and watch your engagement, reach, and impact grow. Contact Fervorfish today to learn how we can turn your blog into a multimedia success story.
