Why Promotional Videos Are the Secret Sauce for Small Businesses and Entrepreneurs
Running a small business or launching a startup is a lot like juggling flaming swords while riding a unicycle. The stakes are high, the margin for error is low, and everyone’s watching to see if you’ll stick the landing. In this whirlwind of competition and constant attention-grabbing, promotional videos are your secret weapon.
Here’s why these digital rockstars are the best thing since sliced bread (or maybe even before sliced bread—we’re not sure, but it’s close).
Videos Make People Stop Scrolling
Let’s face it: attention spans these days are shorter than your average TikTok dance. But slap a video on your website or social feed, and suddenly, people stop mid-scroll, entranced. Think of it as your digital equivalent of shouting, “FREE PIZZA!” but without having to explain there’s no actual pizza.
These beauties from our shoot with Thérapie Clinic will stop your scrolling!
Your Face Sells Better Than Your Logo
People buy from people, not faceless corporations. A promotional video lets you say, “Hi, I’m a real human with big dreams, just like you!” Okay, maybe don’t say that exactly, but you get the idea. Showing off your personality builds trust and makes customers feel like they’re supporting someone they’d actually want to hang out with.
There’s craft soap… then there’s meeting the gals behind the craft soap in this promotional video we produced for Soap Pretty.
Because Words Are Hard
Got a product or service that takes longer to explain than assembling IKEA furniture? Skip the confusing diagrams and let a video do the heavy lifting. Whether it’s a demo, an explainer, or a client testimonial, videos turn complicated stuff into “Ohhh, I get it!” moments.
This information from the United Arts Club Dublin is far more consumable in this video we produced.
They’re SEO Gold
Want to make Google your BFF? Add a video to your site. Videos increase your chances of ranking higher on search engines, which is basically the digital equivalent of sitting at the cool kids' table. And don’t forget YouTube—where videos go to become stars (and where your business could, too).
Write a blog post about TV helicopters for the80sand90s.com, then create a YouTube video based on that blog, then embed that video in the blog, and watch Google jump with joy!
They Make People Buy Stuff
There’s science behind this one. About 84% of people are more likely to buy something after watching a video about it. That’s almost everyone! It’s like having a salesperson who works 24/7 without ever asking for a coffee break.
Seeing Mad’n Cakes delicious products in this promotional video we produced entices sales!
Affordable Doesn’t Mean Cheesy Anymore
Forget the days of awkwardly bad local commercials with cringe-worthy acting and shaky camera work. (We’re looking at you, 1990s.) These days, you can get a professional, polished promotional video without selling a kidney. At Fervorfish, we make sure your video looks good enough to go viral—and not for the wrong reasons.
Here’s an emotion-inducing sizzle real we did for NATAN. Short sizzle reels are pro but inexpensive at Fervorfish!
One Video, Infinite Uses
Post it on Instagram, stick it on your website, drop it in an email, or play it on a loop at your next event—promotional videos are the Swiss Army knives of marketing. One good video can go everywhere, doing everything, like a superhero in digital form.
We’ve used this trailer video for The 80s and 90sOverlooked film review channel in a number of mediums including webpages, blogs and social media posts.
Ready to Make Some Video Magic?
At Fervorfish Digital Media, we believe every small business deserves a promotional video that makes people laugh, cry, or at least stop scrolling for a moment. We’ll handle the script, filming, editing, and even making sure the lighting makes you look like a million bucks.
So, what are you waiting for? Let’s make your business the star of its own show. Contact us today, and let’s turn your story into something your audience can’t stop watching.
